CAMKIDS，青少年户外的倡导者，中国第一个进入青少年户外市场的品牌。自2009年创立以来，CAMKIDS始终致力于推进户外运动在中国，特别是青少年范围内的发展，以其“与爱同行”的成长理念、独特的设计、专业的品质和优质的服务赢得消费者青睐。
CAMKIDS，是Camp Above Mountain的英文缩写，意即山巅之上的营地，代表着一种不断向上攀登的户外精神，以及勇敢进取的品牌格言。CAMKIDS不仅是一个品牌，更是一种健康、先进的生活方式。引导青少年轻松舒适的享受生活，贴近自然。
CAMKIDS产品系列完整，能同时满足户外爱好者对户外鞋、服装、配件的消费需求，产品风格具有强烈的户外风格。凭借时尚的设计走向，优异的质量，高价值的户外科技功能、出色的穿着表现为实力标杆，CAMKIDS现已稳居中国青少年户外运动市场第一品牌。
CAMKIDS品牌足迹遍布全国，在各大城市的大型商场、中心商业区安营扎寨，成为青少年选购户外装备的首选基地。CAMKIDS拥有中国青少年户外行业规模最大的营销网络，市场覆盖全国27个省(市、区)、200个大中级城市。通过致力于终端形象的建设、管理和升级，当前终端专卖体系已经成为CAMKIDS极具价值的品牌资产。
发展至今，Camkids青少年户外装备品牌已先后荣获“中国鞋服品牌十大新锐店”、“中国童鞋十大品牌”、“2011年度中国市场童鞋品牌15强”、“亚洲品牌500强”、“2011年度青少年户外运动鞋类商品销售第一”、 “2012年度青少年户外运动鞋类商品销售第一”、“2012消费者最信赖品牌”等诸多荣誉，同时通过全程赞助“第七届国际山地户外公开赛”等赛事活动，为推动青少年户外运动在中国进一步发展贡献自己的力量。
All of the Group’s domestic market products are sold under the brand ‘Camkids’, which is an established and recognisable brand. In 2010, Camkids was awarded as one of the top ten children’s shoe brands at the China Shoe Industry Summit Forum and was recently recognised as one of the top 500 brands in Asia.
The Group’s target market is the children and teenager outdoor wear and equipment market. The Camkids brand aims to encourage its target market to ‘discover the joy of sports’ as well as embrace the fun which the ‘great outdoors’ offers them. Camkids has been one of the top domestic brands for children and teenagers outdoor wear in China due to its wide range of products, stylish design and the high quality and numerous technical functions of it’s clothes and equipment.
Camkids focuses its brand at the mid and high end markets and on Chinese tier 1 and tier 2 cities supplemented by tier 3 cities and the surrounding markets. In so doing, the Group is targeting mid-high earners.
The Group holds five patents specifically on children and teenagers’ outdoor footwear and the combination of brand strategy and technology qualifications has been rewarded with impressive market performance.
